If you’re looking for a proven way to generate leads and deliver value to your
customers, event marketing may be for you. It’s more than just a good touch point between your company and its customers; it can lead to opportunities for the sales team and deepen relationships with existing customers.

To be successful at event marketing, however, a company needs to have a few things in place. 

Customer List – You’ll want to send your invitation to the right folks.  Assessing  what kind of shape the customer list is in shouldn't be too difficult, especially if it has been kept up to date.  Review it to determine if all of the contact information is current and accurate.   

Great Facility – if your building, office or store has what realtors crave the most, curb appeal, you have a good location to invite customers to your event.
It needs to be clean and presentable to your “guests”. Having the event
at your location also saves some money on room rental expense and opens the door to plant or shop tours, which are good opportunities to get to know your customers better.

Solid Brand – a brand that is well-known in your market or geographic coverage area makes recruiting significantly easier.

Content – This is the single most important factor in successful event marketing. Your guests are taking time out of their busy schedule to come listen to you.  They will expect to come away smarter.  What can you say at the event that gives your guests new insights on improving their business?