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Case IH New Title Sponsor of Coliseum at Wisconsin State Fair Park

Wisconsin State Fair Park officials are excited to announce an enhanced partnership with Case IH, who has increased their support of the Fair Park as the new title sponsor of the Case IH Coliseum. The 2013 Wisconsin State Fair, presented by U.S. Cellular®, will take place Thursday, Aug. 1 through Sunday, Aug. 11.

Case IH has long been a supporter of the Wisconsin State Fair, serving as a sponsor for many youth agriculture shows and Supreme Champion Selections. The company’s new four-year agreement with the Fair Park includes naming rights of the Case IH Coliseum, signage enhancements and designated funding for youth scholarships for Fair exhibitors. Wisconsin State Fair Park is excited to enhance its relationship with a company dedicated to the agriculture landscape in Wisconsin, as Case IH has been since they established one of their first plants in Racine in the early 1800s.

"Case IH is very proud to strengthen its ties with the Wisconsin State Fair through this commitment," said Dan Danford, PR & Sponsorship Manager for Case IH. "As a major agricultural brand proudly headquartered in Wisconsin and the Milwaukee area, it’s an honor to pay this tribute to the agricultural tradition of the Wisconsin State Fair."

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The Case IH Coliseum will feature several agriculture shows, auctions and entertainment throughout the 11-day run of the Fair, including these highlights:

World’s Largest Junior Dairy Show, Aug. 1 at 9 a.m. & Aug. 2 at 8 a.m.

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Clydesdale Draft Horse Shows, Aug. 1, 2 & 3 at 6 p.m.

Horse Pulls, Aug. 4 at 1, 3 and 7 p.m.

Dog Fair, Aug. 5 at 9 a.m.

Grand Champion Breeding Animal Drive, Aug. 7 at 2:30 p.m.

Governor’s Red, White and Blue Ribbon Livestock Auction, Aug. 7 at 6:30 p.m.

• Several other exciting events, including Champions Challenge events, Breed Shows and more

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