.

Life is Good at Copacetic!

Our mission is simple: to spread the power of optimism.

In 1989, Bert and John Jacobs designed their first T-shirt. They knew nothing about the business. For five years, the brothers hawked T-shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories. They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed.  

By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall. Jake's contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.    

One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone.

A star was born

Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across America. Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is Good festivals, positive products, and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing.

Copacetic, 259 W. Main Street in downtown Waukesha loves sharing this story.  Their product and company are every bit as optimistic and quality as they claim.  

Follow us on Facebook for interesting trivia about our products and downtown events you won't want to miss.  

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »