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Case FACT Students Take It to the Hallway

Efforts to try and educate their peers about the risks of tobacco included revealing pieces of poster.

The FACT (Fighting Against Corporate Tobacco) students want their peers to know that smoking isn't cool, it's deadly.

Using a sneaky tactic modeled after what they feel are the same sneaky ways used by tobacco companies, members of FACT peeled away pieces of a poster over the course of several days to reveal the word, "Cancer."

Here is the press release from the group:

Fighting Against Corporate Tobacco (FACT) members at Case High School are taking it to the hallways to inform other students about the sneaky tactics that tobacco companies are using to hook new users.

By decorating the 'Reveal the FACTs Banner,' a FACTivism from the Manipulicious campaign, Case students covered up the message: Cancer: That's What's Hiding in Big Tobacco's Candy Coating, which they revealed throughout the week at Case High School. 

This FACTivism is just one of many that the Case HS FACT group has done to educate their peers and to encourage them not to be the next victims of the Big Tobacco companies. 

Chris Wright December 19, 2011 at 04:51 PM
I am glad they are trying to do a good thing, but is there anyone that doesn't know smoking can/does cause cancer?
Heather Asiyanbi December 19, 2011 at 05:40 PM
You raise a good point, but with teens, it never hurts to hammer the message and try and breach the invincibility shield they all think they wear.
Erin Morey December 20, 2011 at 03:47 PM
I think that the students here are focusing more on the new tobacco products that are candy flavored, not necessarily cigarettes. The tobacco companies will not be giving up their fight, so I applaud these teens for not giving up either.
Heather Asiyanbi December 20, 2011 at 05:08 PM
@Erin - that is a difference for sure - candy can't possibly be dangerous except during dentist visits, right? Wrong! Cigarettes or tobacco disguised as candy ... good call on pointing this out. Thanks!

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